The Brand


“We think the Berkshire Hathaway name will be good for HomeServices and HomeServices for Berkshire. When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people.”

-Warren Buffett, Chairman & CEO, Berkshire Hathaway, Inc.

Our Berkshire Hathaway HomeServices story starts with a sign: We call it as we see it. When one of the world’s most admired companies puts its name on a real estate sign, that’s sign buyers, and sellers want to see.

Berkshire Hathaway is a worldwide holding company based in Omaha, NE. According to Time magazine’s ranking, its chairman and CEO, Warren Buffett, often referred to as the “Oracle of Omaha,” who ranks among the world’s most influential people. Berkshire Hathaway is the No. 1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies. Good to know. ®

Berkshire Hathaway HomeServices is real estate brokerage franchisee network built for a new era in residential real estate. Among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, the brand brings to the real estate market a definitive mark of stability, strength, quality, and innovation.

Our offices are refreshingly real, whether they’re operating in the high-end residential markets, in entry-level neighborhoods, in commercial real estate, or in the kind of middle-class, middle-market communities that are integral to society.

Our vision is crystal clear: To be the best-recognized and most highly respected homeownership services brand in the United States and worldwide.

Our mission is succinct: To provide services and support that significantly increase the network’s affiliates and agents’ growth and profitability.

Our lineage is Good to know ®: HSF Affiliates LLC, based in Irvine, CA, operates Berkshire Hathaway HomeServices. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is a Berkshire Hathaway Inc. affiliate.

Berkshire Hathaway HomeServices Behind the Listing named a Silver Winner in General – Online Commercials in the 41st Annual Telly Awards.


Berkshire Hathaway HomeServices announced it’s Behind the Listing had been named a Silver Winner in General – Online Commercials in the 41st Annual Telly Awards of 2020. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+, and Vimeo.

Berkshire Hathaway HomeServices partnered with the Wall Street Journal’s Barron Group to create Behind the Listing — an online video series highlighting a luxury real estate listing. The ongoing series presents properties on the market in a unique, cinematic style.